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Data Activation

Data Activation
First-party Data
Fundamentals of Data-powered Messaging

Fundamentals of Data-powered Messaging

Data-powered Messaging: Part 1

Data Activation
Warehouse-Native Apps
Real-time Analytics
Real-time Data Activation

From Big Data to Real-time Data Activation: The Convergence of Speed, Scale, and Accuracy of Data

Real-time data activation powered by the data warehouse. A guest post by Boris Jabes.

Data Activation
Data Analysis

Data Discrepancies In Marketing

Discrepancies between marketing data sources undermine trust in the data and lead to multiple problems – let’s change that. A guest post by Barbara Galiza.

Customer Data Platform
Customer Data Infrastructure
Data Activation
Data Integration

CDP Composable vs. CDP Empaquetado: Una Guía Sin Sesgos para Explicar Ambas Soluciones a Detalle

Aprende sobre los módulos que componen un CDP para entender la diferencia entre una estrategia composable y empaquetada de la solución.

Customer Data Platform
Customer Data Infrastructure
Data Activation
Event Data
Real-time Analytics
From CDP Product Marketing to CDP Reality

Beyond Product Marketing: CDP Terms, Lingo, and Definitions to Get Past the Confusion

A guide by Luke Ambrosetti.

Culture and Collaboration
Data Analysis
Data Activation
The Good Data To Growth Pyramid by databeats

Good Data To Growth: The GDG Model

It's time to turn data into growth!

Data Activation
Data Activation Is Not The Goal [Series]

Data Activation Is Not The Goal

A series of 3 guides to understand the role of Data Activation.

Data Activation
What Comes After Data Activation?

Data Activation Done – What’s Next?

What teams need to do to turn data into predictable and measurable growth.

Beyond Product Marketing: CDP Terms, Lingo, and Definitions to Get Past the Confusion

CDP Composable vs. CDP Empaquetado: Una Guía Sin Sesgos para Explicar Ambas Soluciones a Detalle

Data Activation Done – What’s Next?

Data Activation In The Modern Data Stack

Data Activation Is Not The Goal

Data Activation Use Cases

Data Discrepancies In Marketing

From Big Data to Real-time Data Activation: The Convergence of Speed, Scale, and Accuracy of Data

Fundamentals of Data-powered Messaging

Good Data To Growth: The GDG Model

How Event Data Enables Data-powered Growth

Make Your Data Warehouse Your Growth Engine | Boris Jabes, CEO at Census

Product-led Sales (PLG CRM)

Putting Data To Work | Matthew Brandt, Data Practitioner and Creator

The Commodification of Data Activation

The Rapid Evolution of Reverse ETL | Boris Jabes, CEO at Census

The Stairway To Data Activation

Tools To Combine Event Data With Object Data For Activation