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Customer Data Infrastructure

Event Data
Customer Data Infrastructure
First-party Data
Product Analytics
Properties of good data

How Data Governance Can Help Collect Good Event Data

Build trust in data and maximize its value by getting the data that’s right for you. A guest post by João Lousada.

Customer Data Platform
Customer Data Infrastructure
Data Activation
Data Integration

CDP Composable vs. CDP Empaquetado: Una Guía Sin Sesgos para Explicar Ambas Soluciones a Detalle

Aprende sobre los módulos que componen un CDP para entender la diferencia entre una estrategia composable y empaquetada de la solución.

Customer Data Platform
Customer Data Infrastructure
Data Activation
Event Data
Real-time Analytics
From CDP Product Marketing to CDP Reality

Beyond Product Marketing: CDP Terms, Lingo, and Definitions to Get Past the Confusion

A guide by Luke Ambrosetti.

Customer Data Infrastructure
Event Data
First-party Data
Product Analytics
Creating a data tracking plan

Creating and Using a Data Tracking Plan

Documenting your data collection needs before implementing a CDP.

Product Analytics
Customer Data Infrastructure
Understanding Customer Data [Series]

Understanding First-party Data [Series]

A series of 5 tactical guides to learn the fundamentals of first-party data.

Customer Data Infrastructure
Event Data
First-party Data
A Complete Guide to Event Data Collection

A Complete Guide to Event Data Collection

Learn all about collecting event data from first-party and third-party data sources.

Customer Data Infrastructure
Product Analytics
Event Data
Client Side vs Server Side Events

Tips To Decide Which Events To Track

Understanding First-party Data: Part 5

First-party Data
Event Data
Customer Data Infrastructure
Product Analytics
Components of Event Data: Entities and Properties

Components of Event Data and Associated Entities

Understanding First-party Data: Part 4

A Complete Guide to Event Data Collection

Beyond Product Marketing: CDP Terms, Lingo, and Definitions to Get Past the Confusion

CDI and CDP Tools

CDI vs CDP | Michael Katz, CEO and Co-founder at mParticle

CDP Composable vs. CDP Empaquetado: Una Guía Sin Sesgos para Explicar Ambas Soluciones a Detalle

Components of Event Data and Associated Entities

Creating and Using a Data Tracking Plan

First-party Data Components: Events and Entities

Growth Is Possible Without a CDP — Packaged or Composable

How Data Governance Can Help Collect Good Event Data

How Event Data Enables Data-powered Growth

The Role of Entities in Event Data

Tips To Decide Which Events To Track

Understanding First-party Data [Series]