Series:

Understanding First-party Data

First-party Data
Event Data
Customer Data Infrastructure
Product Analytics
Customer Data Components: Events and Entities

First-party Data Components: Events and Entities

Understanding First-party Data: Part 1

First-party Data
Event Data
Customer Data Infrastructure
Product Analytics
Data Activation
The 4 key phases of the customer journey

How Event Data Enables Data-powered Growth

Understanding First-party Data: Part 2

First-party Data
Event Data
Customer Data Infrastructure
Product Analytics
A user may belong to many accounts

The Role of Entities in Event Data

Understanding First-party Data: Part 3

First-party Data
Event Data
Customer Data Infrastructure
Product Analytics
Components of Event Data: Entities and Properties

Components of Event Data and Associated Entities

Understanding First-party Data: Part 4

Customer Data Infrastructure
Product Analytics
Event Data
Client Side vs Server Side Events

Tips To Decide Which Events To Track

Understanding First-party Data: Part 5