Variance

Variance

A tool that hooks into your customer data and enables anyone to create, access, and manage intent-based signals across all stages of the customer journey.

Teams

Variance

caters to:

Growth
Product
Sales

What need does

Variance

fulfill?

Variance helps everyone in a company drive growth by making customer data accessible to customer-facing employees in a manner that enables them to act upon this data.

Variance is built around following and streams, making it easy for less-technical users to follow accounts and events, and receive real-time prospect and customer intelligence in the Variance app as well as on Slack.

What are the core features of

Variance

?

  • Easy-to-manage streams of real-time customer data
  • Hooks into popular CDPs and CDIs — Segment, Rudderstack, and Freshpaint
  • Slack integration with the full capabilities of Variance

What are the benefits of using

Variance

?

  • Faster customer growth
  • Better trial conversions
  • Better data visibility for everyone in the company
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