Rakam

Rakam

A warehouse-native product analytics tool, Rakam has been acquired by Liveramp and will be shutting down soon.

Teams

Rakam

caters to:

Growth
Marketing
Product

What need does

Rakam

fulfill?

Rakam addresses the need for a product analytics tool that natively integrates with a data warehouse. It allows data teams to build models on top of the data that is already available in the warehouse, enabling product, marketing, and growth teams to explore the modelled data using a visual interface.

The visual querying of data generates SQL that runs on your existing data warehouse without ever moving the data out of the warehouse. Rakam also supports CDI solutions like RudderStack, Segment Connections, and Snowplow, and offers reporting features similar to those offered by popular product analytics tools.

What are the core features of

Rakam

?

  • Funnel, Flow, and Retention Analysis
  • Segmentation and Cohort Analysis
  • Support for the Data Warehouse as a Data Source
  • Support for dbt as the Data Modelling Layer

What are the benefits of using

Rakam

?

  • See how your product is used to understand user behaviour
  • Identify points of friction in the user journey
  • Find common usage patterns amongst the most engaged users
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