GTM teams rely on the availability of customer data — product data as well as data generated by third-party apps — in the SaaS tools they use to provide personalized customer experiences.
Using modern data warehousing platforms like Snowflake, data teams are able to centralize customer data from all sources into the warehouse.
Omnata bridges the gap between the two by enabling data teams to push modelled data from the warehouse to downstream SaaS tools. For large or often changing datasets, Omnata uses live-queries to return data to downstream SaaS tools without loading data.
Data teams are able to leverage their existing data models including those from dbt while GTM teams get access to accurate data in the tools they use every day.