Heap addresses the need for a self-serve analytics tool and caters to the needs of product, growth, and marketing teams, allowing them to explore data using a visual interface and get quick answers to their questions.
Heap also offers implicit tracking — the ability to automatically capture events instead of explicitly instrumenting them. This enables teams with limited engineering resources to bypass some steps in the implementation process and start analyzing their data quickly.
Act, a new product by Heap enables teams to create personalized customer experiences by syncing data from Heap to third-party engagement tools like Intercom and Marketo. Additionally, via Heap’s bi-directional integration, teams can also measure the impact of their engagement campaigns directly on Heap.