Grouparoo

Grouparoo

An open source Reverse ETL tool that was recently acquired by Airbyte.

Teams

Grouparoo

caters to:

Data
Operations
Growth
Marketing
Product
Customer Success
Sales

What need does

Grouparoo

fulfill?

Grouparoo enables go-to-marketing teams to leverage product data across the customer journey by making product data available in tools like Mailchimp, Salesforce, and Zendesk. 


Growth and data engineers use Grouparoo to set up integrations to move data from a database or a data warehouse to sales, marketing, and support tools. This is accomplished by using Grouparoo’s visual interface or by writing declarative configuration to define user cohorts and the properties they’d like to sync to the downstream tools.

Grouparoo is open source and also offers a hosted solution.

What are the core features of

Grouparoo

?

  • Framework to configure your customer data definitions
  • Profile and cohort generator based on your source data
  • Pre-built destination integrations with operational tools

What are the benefits of using

Grouparoo

?

  • Sync modelled data from the warehouse to operational tools
  • Maintain confident data pipelines that enable other teams
  • Own your data, control its flow, and prevent vendor lock-in
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