Calixa

Calixa

A tool to understand user behavior, build segments of accounts and users, as well as take action by triggering events and workflows in external apps.

Teams

Calixa

caters to:

Operations
Product
Support
Customer Success

What need does

Calixa

fulfill?

Calixa enables various teams at SaaS companies to keep track of users and accounts that perform key events while using the product as well as set up alerts to be notified on Slack or via email when a user or an account enters or leaves a predefined segment. 

It pulls data from third-party apps, event feeds, and the data warehouse and turns the data into comprehensive views of customers.

Additionally, teams are able to set up automated workflows to trigger predefined actions such as Refund Charge, Extend Trial, and Create Opportunity (on Salesforce) based on user behavior.

Calixa integrates with Segment to ingest data and one can get started without engineering support.

What are the core features of

Calixa

?

  • User and Account segmentation
  • Readymade metrics 
  • Alerts and Actions

What are the benefits of using

Calixa

?

  • Identify and track users and accounts that perform key events in your app
  • Proactively reach out to users who need help 
  • Act upon the data by triggering actions and workflows based on product usage data
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